TikTok marketing is the up-and-coming star of the advertising world, just as every other form of media does every so often.
TikTok has 100 million monthly active users in the United States alone.
Why Should You Buy TikTok Ads?
Here are some more arguments in favour of jumping on the TikTok advertising bandwagon:
TikTok has the highest user engagement of any social media platform, and it’s easy to see why. An abundance of knowledge, originality, and motivation can be found on the site.
It’s estimated that daily average time spent on TikTok is 45 minutes.
Your Customers Use TikTok
Many companies dismiss the videos and challenges posted to TikTok as juvenile and only appealing to the app’s younger audience.
I can assure you that this is not true.
TikTok has a large and diverse user base that includes people of many different backgrounds and ages. Users over the age of 30 make up about 38% of the total.
It’s possible that this won’t be enough to persuade companies that advertising on TikTok is the way of the future, which is why many companies with well-known brands stay away from it.
There isn’t much in the way of rival businesses on TikTok, but you’ll still need a good advertising strategy if you want to see any kind of success there.
Don’t forget that you might have to overcome more than one obstacle:
TikTok’s Advertising Obstacles
Facebook and TikTok are just two of the many social media platforms where users’ data privacy has come under scrutiny.
TikTok’s popularity rises despite this setback.
If you’ve ever used TikTok, you know how tedious it can be to sift through dozens of channels all posting the same videos.
TikTok has a problem with duplicate content because it relies on challenges and pre-disposed voice effects to inspire creators.
Someone trying it for the first time might find it unpleasant.
The best content on TikTok, however, is only accessible to those who have used the app long enough to know who to follow and where to go.
A Young Population
Sixty percent of TikTok’s user base is comprised of young adults (16-24). Eighty percent of users fall into the 16-34 age range.
If this age range does not accurately represent your target audience, you should consider switching to a different method of promotion.
Marketing Strategies for the Rise of TikTok
Having great video content that captures the attention of your audience is essential if you want to build a following on the video sharing app TikTok, but it’s not enough.
Getting your content seen by enough people is one of the platform’s biggest challenges.
Fortunately, we’ve compiled a list of solid suggestions to help you launch your TikTok advertising campaign:
Build a Powerful TikTok Account
Making your TikTok profile look good is a great marketing move. Create a detailed bio that relates to your brand (and uses relevant keywords).
In addition to a link to your website or other social media profiles, your bio should contain any other relevant information.
The good news is that you don’t have to skimp on the length of your bio because TikTok provides a separate space under where you can include links.
Caption Contest and Hashtag Challenges
How do you optimise your TikTok channel so that it is easily discoverable by users?
Hashtag challenges are another way to get people talking about your brand online. Chipotle and Guess have both found success using the #GuacDance and #InMyDenim hashtags to promote their products.
Launching a hashtag challenge is a great way to increase both brand awareness and revenue.
They are also useful for search engine optimization, and you only need three or four pertinent ones in each post. Caption your videos creatively and make use of pertinent keywords wherever you can.
Write for the People Who Will Read It
When marketing to TikTok users, it’s important to keep in mind that the app is distinct from Facebook and Instagram, so strategies that work on those sites may not translate well.
The basic formula, however, is unchanged: make content that is relevant to your demographic.
For instance, you could use your blog to inform readers about your services and products.
Perhaps you use Instagram to showcase photos and videos of your wares and services.
Connecting with your target demographic is essential to the success of any form of advertising, be it audio or native video. The key is to publish material that helps customers feel more connected to your company.