Many businesses have benefited from the increased exposure and potential customer base made possible by social media. If you’re an online marketer trying to get your name out there, you’re probably on the lookout for fresh audiences to reach out to.
LinkedIn is the first social media platform that comes to mind when thinking about brand promotion because it is better suited to reaching professionals, while Facebook is useful for reaching niche audiences through groups. Meanwhile, a new app called “TikTok” has begun to dominate the market, surpassing the popularity of the previously dominant social media sites.
Marketers can confidently promote their products or services on TikTok because of its advanced security features, which allow users to report online abuse and harassment. When it comes to marketing and advertising, TikTok is one of the most effective tools because it allows for widespread exposure with a small investment of time.
Have you considered incorporating TikTok into your digital marketing plan for the upcoming year of 2020? Read on to learn more about this popular platform for sharing clips. Here, you’ll learn some specifics about advertising on the video-sharing platform TikTok.
Explain TikTok to me.
The Chinese company TikTok has created a viral video-sharing social media app. Users can record themselves lip-syncing to popular songs, make comedic videos, or showcase their talents with this app.
It’s the most popular social media app in terms of user growth. A user can create a 15-second video with music, animation, filters, special effects, and more, and then shoot, edit, and share it. Similar to other social media apps, users on this one can like, comment on, and share videos and even follow other users. The mobile video-editing app TikTok is compatible with both Apple’s iOS and Google’s Android systems.
What We Know About TikTok In 2012, ByteDance, a Beijing-based firm, purchased Musical.ly, a popular video-lip-sync app. They combined it with their Chinese lip-syncing app Douyin, which debuted in September 2016. TikTok entered the global market at the beginning of 2017. Douyin and TikTok are essentially the same platform, with the exception that they are hosted on different servers due to censorship regulations in China.
What Made TikTok So Viral?
As soon as it was released, millions of people downloaded TikTok and its popularity quickly grew. In October of 2018, it surpassed all other apps in downloads from the Apple Store in Thailand and other countries. There are currently 500 million people using TikTok, with over 80 million downloads occurring in the United States alone.
What’s the deal with TikTok?
As was previously mentioned, the maximum length of a TikTok video is 15 seconds. You can make videos in the app, or you can use your phone to upload videos you’ve already made.
Here are some examples of what you can do on TikTok that we’ve compiled for you:
Videos
TikTok is primarily used for making and watching videos. This app not only allows you to record and share videos, but also slideshows. In addition, it includes options to begin recording, establish timing constraints, and incorporate various other modifications.
Editing videos
Filters, split-screen, slow-motion, time effects, transitions, GIFs, stickers, emoji, and a plethora of other video editing options are all at your fingertips with TikTok.
Music
Any song in a user’s TikTok can be trimmed, and the app also offers a variety of pre-loaded tracks to explore. It has also been claimed that TikTok is instrumental in the success of many songs today.
Interaction
Users of TikTok can interact with the app in the same ways that they would on any other social media site, including by following accounts they find interesting, commenting on posts, giving the content “hearts,” downloading videos, and spreading the word about what they’ve seen. Videos, hashtags, sounds, and effects can all be added to your profile and marked as favourites.
Profiles
The number of likes and comments a video has received is displayed on TikTok, in addition to the number of followers and accounts followed. A blue checkmark indicates a popular creator on TikTok, just like the official account on other social media sites.
How does it usually get put to use?
TikTok videos range from humorous to profound to baffling. Users on this site have already figured out ways to make their presence known within the programme.
Although TikTok’s trends change quickly, the following have been popular for quite some time:
Duets
Duets are a popular function on the TikTok app that allows users to create videos by combining their own content with that of another user in a split screen format. The resulting video has a call-and-response structure, making it appear as though both users are corresponding with one another.