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How Do You Define Social Media Marketing? Methodologies, Tactics, Applications, Benefits, and Recommended Procedures

How Do You Define Social Media Marketing?

Advertising a company’s wares or services using both paid and unpaid posts on social networking sites is known as social media marketing (SMM). It’s a place for brands to have conversations with their target audiences, address questions and concerns, promote new offerings, solicit opinions and insights, and expand their communities.

Networks for Social Media

There are more than 7 billion people in the globe, yet more than 3 billion of them use social media. Eight of the most important social media channels for businesses are discussed here.

First, there’s Facebook.

Business-to-Business (B2B) and Business-to-Consumer (B2C) sectors include online shopping, shopping, banking, finance, and insurance (BFSI), fast-Moving Consumer Goods (FMCG), media, entertainment, fashion, real estate, health, and sports.

Brands selling to both businesses and consumers need to have a Facebook page. It’s got the greatest parts of all the other social media rolled into one, and it’s probably already popular with your target demographic.

A company’s Facebook page may serve as a hub for a wide variety of marketing and customer service activities.

Second, Twitter

Business-to-Business (B2B) and Business-to-Consumer (B2C) sectors include media, IT, retail, e-commerce, travel, the arts, athletics, health care, information technology, and financial services (BFSI

Twitter’s character limit is 280, so you may say whatever you want. Twitter, which popularized the use of hashtags, is widely used as a social networking site where people can communicate with one another, learn about current events, and promote their own products and services.

Providing rapid responses to consumers’ inquiries is Twitter’s primary usage for brands, so that’s where they focus their efforts in terms of customer service. Examine Wendy’s brand management practices, such as how the company handles consumer feedback and how it presents itself to the public.

As a result of the increased technological literacy of its user base, Twitter has emerged as a major resource for finding out about any topic imaginable. Therefore, it is imperative that both B2B and B2C companies use Twitter to promote their content.

Linkedin, No. 3

A B2B company’s presence on LinkedIn is crucial because of the platform’s many potential growth avenues. Although B2B companies are the most common LinkedIn users, B2C companies are equally active on the platform.

LinkedIn provides an excellent venue for professionals to demonstrate their knowledge and credibility as industry experts. Similar to brand Facebook pages, companies may utilize LinkedIn corporate pages to interact with customers while maintaining a formal tone.

Iconic Visual Sharing Platforms

Visual content such as photos and videos may be easily shared on Instagram, a mobile-based visual network. Consumers’ love for vertical videos, live videos, and stories on Instagram has contributed to the platform’s meteoric increase in popularity, and it’s only projected to get greater in the years to come. Instagram recently unveiled a new vertical video platform called IGTV, which enables users to publish movies that are more than one minute in length.

You should try Instagram Shopping if you are selling actual goods. Experts agree that this innovative capability is the road to the future of social commerce.

Video-sharing site YouTube

Markets (both business-to-business and business-to-consumer): essentially any sector able to make use of promotional videos

YouTube is a website where users may watch, share, and upload videos with one another. As the popularity of online video continues to rise, more and more companies are uploading videos to the video-sharing website YouTube. Here are three things to think about if you’re contemplating signing up for YouTube:

  • After Google, YouTube is the most-used search engine by far.
  • Google is the owner.
  • If your rival is also using YouTube, standing apart will be tough.

References to Pinterest

Pinterest is an excellent visual site where users and businesses can share and discover ideas for creative projects and DIY inspiration. Pins (pictures) and boards (groups of pins) on a given topic will provide you with a wealth of information. Although women made up a large portion of Pinterest’s early users (83%), this percentage has decreased to 60% in 2016.

Advertising on Pinterest is an effective way for businesses to reach their intended demographic.


Another popular visual app that gained popularity because to its short-form content and mobile-only availability is Snapchat. After 24 hours, Snapchat posts such as photos and videos are deleted. Teenagers and young adults use Snapchat more than any other social media network. Face lenses are another popular product on the site. (filters). Snapchat is an excellent platform for the production of authentic, unfiltered material due to the platform’s limited lifespan.

Businesses may expand their brand’s reach beyond its current demographic through paid advertising as well as other methods.


Businesses (mostly B2C) in the entertainment, fashion, and drama industries as well as any other sector capable of producing engaging video content.

Like Snapchat and Instagram, TikTok is only available on mobile devices. Marketers may zero in on Gen Z consumers by selecting this app because of its focus on video and its appeal to a much younger demographic. Paid endorsements and advertising via social media influencers are only now emerging. As a result, it has great promise as a means of propelling cost-effective viral initiatives.

Instant Messager Programs

Social media marketing has evolved in response to changes in the online environment brought about by the broad use of smartphones and the parallel emergence of conversational AI. **According to recent data, the number of people using messaging applications like WhatsApp and Facebook Messenger now exceeds the total number of people using all social media sites combined in 2018. Comparatively, Facebook, Twitter, Instagram, and LinkedIn had a total of 3.4 billion users as of June 2018, while WhatsApp, Facebook Messenger, WeChat, and Viber had 4.1 billion users.