Scheduling Facebook posts is the way to go whether you’re running your own page or your social media agency is in charge of multiple brand pages. There are many positive outcomes that can result from scheduling Facebook updates, including financial savings, increased efficiency, enhanced communication, and a more strategic management approach.
If you want to post on Facebook, why not schedule it?
If you’re in charge of a company or a brand page, you need to use only the resources that will help you do a better job.
I’ve compiled 5 benefits to your brand from scheduling Facebook posts.
1. anticipate future developments
I just published an article explaining why you should make a social media calendar. The two go hand in hand because scheduling allows you to think ahead and prepare for what’s to come, which is why content planning is so important. More than just for academic purposes. in order to generate content capable of identifying emerging tendencies and maximising critical buying windows.
It is now autumn, and the entire Contentworks Agency is getting excited for Halloween. Now is the time to start advertising Halloween-themed goods and activities. Now that I have everything planned out, I can make Halloween-themed teasers, promos, and countdowns in advance and release the main content on October 31.
2. Make and stick to a timetable
Having a plan in place for when you’ll be updating your Facebook page is essential. This need not be complicated, but it should think about things like:
- Consistency. Always try to maintain a regular posting schedule, whether that’s once a week or five times a week. When a page goes silent for a month and then suddenly floods you with 20 posts over the course of the weekend, fans get annoyed.
- Timing. When do most of your followers frequent the internet? Agorapulse’s user-friendly dashboard makes it simple to track your most popular posting times and plan content accordingly. You can delve even further if you want to. In the food industry, for instance, it would be a good idea to target customers just as they are feeling hungry with promotional material. Saturday night pizza commercial? And we couldn’t be more on board with that idea.
3. Third, pay for time off
Managers of social media platforms actually do want time off, contrary to common belief. (A real vacation during which they don’t post online.)
When you or your team members need time off, you can keep your social media accounts active with a scheduling tool. After all, it’s important for social media managers to have a life outside of work.
Using a shared content calendar, you and your team can see the same information at the same time. There is no longer any need to access accounts, examine spreadsheets, or hunt for email threads. All of that information is stored in a calendar and can be viewed by authorised users.
Your social media team can collaborate from anywhere in the world thanks to the decentralised nature of a social media calendar.
4. Fourth, pre-approve all content.
Since the majority of our clientele is in the banking and investment sectors, our agency’s content production is heavily influenced by concerns of legality and regulation. To avoid being hit with regulatory fines or even bans, brokers and banks prefer to get content approval in advance.
Popular brands aren’t the only ones that monitor their social media carefully. Social media users are quick to call out false claims or misleading content. A compliance or legal officer can be notified in advance of upcoming posts in Agorapulse.
5. Fifth, account for all time zones
Covering multiple time zones as an international social media agency can be difficult. It’s great to get some shut-eye, but social media posts should be scheduled to appear in the news feeds of your ideal customers at optimal times.
Managing an Australian brand for a company based in Europe? No problem! Just schedule posts for the appropriate time in Australia.
How Far in Advance Should I Schedule My Facebook Posts?
I’ve done extensive research into the optimal time to make a Facebook post, including perusing numerous articles, infographics, and analyses. Recent Facebook algorithm updates have resulted in historically low levels of user interaction with pages. Less than one percent of your Facebook page’s fans will actually see your posts because the average level of engagement on pages is between 0.5 and 0.9 percent.
Thus, to sum up
Agorapulse enables you to take your management to the next level by allowing you to schedule social media posts in advance. Together, your team and your customers can improve your communication, which will lead to more sales.