TikTok has earned a stellar reputation as a potent B2C marketing tool, especially for brands looking to reach a younger demographic. After all, TikTok has a younger user base than most other platforms (with 60% of its users being under 30 and 93% of its users being under 50). However, [...]
You have undoubtedly already purchased a social listening tool as a result of the current epidemic, if not earlier. Did you know that amid the recent coronavirus outbreak, 51% of company executives are turning to social listening tools to gain insight into customer sentiment? You probably already know the value [...]
Yet, real-time marketing is all about making the most of the right connections at the right time at the right place with the right personality brand qualities in the newsworthy circumstance. For those working in public relations and marketing, David Scott Meeman has authored a book on the topic of [...]
eMarketer reports that Instagram’s ad income has grown at a healthy clip year over year. This indicates that companies are investing more money on the world’s second biggest traditional social media platform in hopes of generating a profit. Certainly there are valid reasons for it to be the case.More than [...]
You can extend your influence and get more people talking about your business by using hashtags. As you might expect, the most popular hashtags to use are currently trending ones, as they are more likely to be viewed by a wide audience. But here’s the catch: to create an effective [...]
Some individuals still don’t know what GIFs are exactly, despite the fact that practically everyone uses them these days for funny quips in private messages, comments, and postings. The use of GIFs has recently grown popular because they allow users to convey emotions and ideas in ways that were previously [...]
The vast majority of your clients, regardless of your industry, are probably on social media. These days, it’s rare to find a company that doesn’t have a social media presence of some type, whether it’s a very modest LinkedIn page or a massive online advertising campaign spanning dozens of brand [...]
The first social networks emerged as a means of unpaid advertising. It was one in which businesses invested heavily in attracting new customers by disseminating viral videos, quizzes, and other viral material that would go viral if enough people watched it and commented on it. In recent years, however, advertisements, [...]
More than ten years have passed since Instagram’s launch, and it shows no signs of slowing down. Considering Instagram’s potential, it’s essential that your profile is current, well-designed, and able to maintain the interest of its followers. As interaction comes from a variety of material, tailoring your posts to your [...]
The marketing landscape has shifted dramatically, making it more important than ever for businesses to keep an eye on emerging trends in social media marketing. As so many individuals are eager to freely discuss their opinions, recommendations, and purchases online, social media has become an essential tool for internet marketing. [...]