What may have begun as a simple photo-sharing software now has immense potential to expand your company’s reach. You can reach a large number of people and gain traction on a platform that has about 1 billion monthly active users.

Instagram is great for establishing credibility and progressively involving an audience in your business.Promote your products and increase sales by using Instagram. Despite appearances, there are straightforward methods to increase and drive sales on Instagram for your business.

If you put these ideas into practise, you should see an increase in sales in no time. Let’s not waste any time getting started using Instagram as a sales driver for your company.

Marketing your business on Instagram: Strategies that Work
Make the Change to a Business Profile on Instagram

To begin using Instagram for commercial purposes, you must first create a “Instagram for business” account. This will get you access to all the tools available to expand your brand’s visibility on the service.

Those of you who are already taking advantage of “Instagram for business” should give your attention to perfecting your profile.

Include your company’s name and an interesting bio

Get your business off the ground by creating a solid Instagram bio and a memorable business name. Write a bio that explains the “what,” “how,” and “for whom” of your brand to your target audience. You should specify in your Instagram bio that your company provides corporate event management services.

When it comes to promoting your business and driving sales, your Instagram profile is crucial. You can only put links to your website or related landing page here, as it is the only place Instagram allows them. Do not throw it away.

Obtain a sizeable Instagram following

If you want your Instagram post to produce leads, you need to make sure it is seen by as many people as possible. You’ll need a sizable Instagram following to accomplish this. The greater your number of followers, the more people you might potentially influence and the more sales you will make.

So, let’s take a look at some of the various strategies you can use to increase your Instagram following.

Email Your Current Clientele

If you’re just getting started on Instagram, one tip is to turn your current clients into followers. Send out emails to your contacts and wider network announcing your new Instagram handle. In your email, provide a compelling call to action encouraging people to follow your Instagram handle.

Get the Instagram Badge Working on Your Site

If you have a website, especially one that gets a lot of traffic, you should embed an Instagram badge so that visitors can easily follow you there.

Adhere to Useful Instagram Accounts

There is another approach for brands with an established presence on Instagram as well as those just getting started to gain additional followers. Discover popular Instagram accounts that are related to your interests.

Follow the accounts of food bloggers and food fans, for instance, if you own a business that sells bakeware and other baking equipment. If the user likes what they see, they will follow you back out of curiosity.

Produce Work of High Quality

This guide will give you the tools you need to create engaging content that reflects your brand’s values and appeals to your target demographic.

Produce Top-Notch Visual Material

Let’s take it step by step now. Make sure your material is top-notch. Because Instagram is primarily a visual medium, the quality of your photos and videos is especially important.

Take pictures and make films only in areas with enough lighting. Images that are well lit and crisp tend to be well received. Instagram’s standard image size is 612 pixels square. Make the necessary adjustments to your images. If you want your photos to look professional, use the rule of thirds to frame your subject.

Create a commotion with competitions, sales, freebies, and other offers.

Contests, discounts, prizes, and other offers are all fantastic methods to get people talking about your company. Offering freebies, gifts, and discounts is a great way to get your name out there.

Promote your brand by gaining new followers with contests and freebies. Followers of your Instagram account may be eligible for discounts, freebies, and other perks from various brands.

Such contests can encourage user-generated content in addition to gaining new followers. Encourage people to post media showcasing your company’s brand or product. The best Instagram photos that mention your company could be featured. Freebies and other incentives could be offered to the posters with the most upvotes.

Make use of Instagram marketing

Instagram ads are a surefire method of reaching your desired demographic. With so many brands competing for attention in every sector, it can be tough to establish a name for yourself by organic means alone.

Instagram ads are a terrific way to get your message out there and motivate people to take action. The nicest aspect is that your advertisements barely stand out as such. Instead, it reads naturally within the context of the rest of the article, without coming across as pushy.

Keep an eye on how you’re doing

Last but not least, always keep an eye on your platform performance to see how you can better it. Use an appropriate social media analytics tool to monitor your exposure, interaction, and other KPIs.

If you want to make the most of your presence, it helps to take stock of where you stand. You can’t expect to make sales on Instagram until you have some idea of how well your post is doing.