A Primer on Instagram Advertising

eMarketer reports that Instagram’s ad income has grown at a healthy clip year over year. This indicates that companies are investing more money on the world’s second biggest traditional social media platform in hopes of generating a profit. Certainly there are valid reasons for it to be the case.
More than eighty percent of Instagram users are following at least one company.

And they are the most ready to buy of any social network user demographic, with almost 75% having purchased a product they saw in their Feed.

Various Instagram Ad Formats

Story Ads on Instagram

Instagram users may see temporary photo or video adverts called “Stories” interspersed with their own content. Ads on Instagram Stories are a terrific way to get your brand recognised by the 500 million people who use the feature every day.

The benefits of advertising on Instagram Stories

Instagram claims that one-third of the most popular Stories at any one moment were published by a company. 96% of those who have used them say they want to continue doing so in the future.

I’d say that’s a fairly solid recommendation.

Can you explain the benefits of advertising on Instagram’s Stories?

Ads in stories tend to take up the majority of the screen, leaving little room for anything else, and tend to catch users at a very vulnerable moment. One in which they’re able to share real, unfiltered experiences with their favourite Instagram stars. This makes them perfect for time-sensitive promotions with a big effect.

You might also raise brand recognition by revealing previously undisclosed information. As an alternative, you might try promoting some other forms of personal branded content in order to come off as more approachable.

Photo Ads on Instagram

Instagram ads mostly consist of visual content. They arrived first and will be the last ones standing when the end of the world finally comes. Ads with photos can adopt either a square or landscape orientation when shown in a user’s Feed. The advertising will not appear until a user clicks on a photo, as is the case with all Feed adverts.

Exactly what are the benefits of utilising Instagram Picture Ads?

Picture advertising are quick to make and easy to maintain consistently on brand. To use this filter, simply apply it to your photos like you would any other post. All Facebook family advertisements, including photo ads, have a native look and can be narrowly targeted to the right people.

Where can you see the value in Instagram photo ads?

Due to their low barrier to entry, photo advertising are ideal for fast-paced lead generation efforts. Consider coupons, contests, events, and connections to landing pages when planning promotions. Nevertheless, unless you’re referring to a tried-and-true piece of current material, this is not the place to showcase your portfolio or catalogue or increase brand recognition.

Video Ads on Instagram

Essentially, video advertising are just like picture commercials, except that the subject matter is a movie instead of still images. They function similarly to Picture advertising in that they show up in a user’s Feed and may be targeted to the same demographics. Your commercial can be either landscape or square shape and up to one minute long.

There are several advantages to using Instagram video advertisements.

Both Instagram Stories and Instagram TV have been hugely successful, demonstrating the app’s users’ insatiable craving for video. So, it should come as no surprise that video advertisements are both widely used and highly efficient. Nevertheless, the clincher is that video commercials receive up to three times as many comments than photo ads do.

When should you use Instagram video ads?

Video advertisements are extremely adaptable, with many successful examples including the promotion of webinars and courses, in addition to the more typical promotion of products through price cuts, demonstrations, and so on. Keep in mind that most viewers will skip a video ad after only a few seconds, so make your message quickly.

Advertisement carousel on Instagram

Due to its popularity on Facebook, Carousel advertising have now been introduced to Instagram. The term comes from the fact that they are functionally similar to the “above-the-fold carousels” featured on many website front pages. In a single Carousel, you may include anywhere from three to five media files, each with its own call-to-action button.

What’s the point of Instagram Carousel ads?

The ability to have Carousel advertising dynamically optimised based on whatever links have been providing the best click-through rate is one of the nicest aspects of this type of ad. Also, you may use innovative product photography and eye-catching panorama series to captivate your audience.

For what purpose do Instagram’s Carousel advertising exist?

Carousel advertisements may be utilised in several ingenious ways. It’s up to you if you want to offer a range of products simply or to tell a story, highlight features of a particular product, or establish continuity in a series.

Instagram’s Collection ads

Collection advertisements, like Carousel advertisements, include a number of related photos or movies. Not like Carousels, though, this commercial really lets viewers make a purchase on the spot. Your content displays in a group with one prominent picture or video above a collection of lesser photos and a CTA that promotes purchase, such as ‘Buy now’.

What can you promote with an Instagram Collection ad?

There is no doubt that Collection Ads are best for online retailers. Collection commercials are useful for increasing brand awareness and sales, particularly among similar consumers.

Ads on Instagram’s Explore Page

You may utilise the same ad content from your Instagram Feed advertising to populate Explore ads, so there’s no need to create new advertisements. Thus, there is no need to start from scratch while making promotional materials. The advertising in Explore may be personalised with a call-to-action button, just like any other Instagram ad.

If you’re using Explore, why do you want to support commercials?

Instagram describes Explore as a place to “find” new content. Users of Instagram’s Explore feature are on the lookout for new accounts to follow, posts to like, and hashtags to use. Advertising in Explore is effective because users expect the content they see to be relevant to the people they already follow.

Scroll to Top