No matter how many Facebook Pages you’re responsible for, monitoring and analysing their progress is essential. But which Facebook metrics really count, and how should you track them?
To what end are Facebook metrics useful?
Repeatedly posting to Facebook or running Facebook Ads with the same message may produce satisfactory results in the short term. However, Facebook’s algorithm changes all the time.
The same can be said of your target demographic.
Keeping an eye on your brand’s Facebook metrics can help you determine what’s currently performing well.
Metrics monitoring can aid in these ways:
- Successfully complete your team’s social media objectives, which may include raising brand awareness or increasing website traffic.
- Find out what’s responsible for the best outcomes (and what’s dragging down performance) and do more of that.
- Overcome Facebook’s declining organic reach and other algorithm challenges to effectively communicate with your target audience.
Page Analytics on Facebook
Tell me about the overall health of your Facebook page. Metrics for your Facebook page can tell you if your page is expanding as quickly as you’d like and if you’re reaching as many people as you’d like.
The increase or decrease in your Facebook audience is represented by the number of likes, comments, and shares you’ve received over a given time frame.
If you monitor your profile’s progress on a weekly or monthly basis, you can make sure it continues to attract new followers at a healthy rate.
Agorapulse’s audience growth report allows you to track the expansion of your subscriber base over time.
Considerations on Facebook
The number of times your Facebook post was viewed by users is measured in impressions.
Your Facebook Page’s impressions are graphed over time and conveniently broken down into the following sections in the Agorapulse audience report:
All of your unpaid content is responsible for your organic impressions.
Your Facebook ads will generate cost-per-click impressions.
When your followers interact with your content, it will spread to their friends’ feeds, giving you a viral impression.
Participation in Facebook
The reach of your Facebook post is the total number of people who saw it.
Reach, like impressions, can give you an idea of how far your brand’s message has travelled.
Your account’s total reach can be easily viewed in Agorapulse’s content reports.
Stats on Facebook’s Posts
How effective has the material posted to your Facebook page been? The purpose of those metrics is to provide you with a high-level overview of the content your team produces.
Metrics on what you publish to Facebook over time show how many different types of content you share.
All of your posts for a given time period are aggregated in the Agorapulse content report dashboard. You can rely on Agorapulse to keep tabs on your links, photos, videos, and status updates automatically.
One way to learn more about what your audience likes and what motivates your team to achieve its goals is to monitor the performance of your most successful posts on Facebook.
Agorapulse’s report dashboard highlights your most successful posts, allowing you to quickly identify areas for improvement.
After the show
Check your post-performance metrics to see how different types of content fared over a given time period.
Many important Facebook metrics are neatly laid out in this Agorapulse report.
Clicks Engaged users Organic reach
Metrics on Facebook are useful for more than just looking into the past, though. They also aid in future-planning optimization.
Counsel from Agorapulse Use your data to make informed recommendations for moving forward.
Metrics for Assessing Facebook Participation
Do the people who follow you on Facebook engage with the posts you make, or do they largely ignore them? Making sure your audience is responding appropriately can be done by keeping an eye on engagement metrics.
If you want to know how many people are only mildly interested in your content, look at the Facebook reactions.
Agorapulse’s reports summarise the responses to your Facebook Page over a specified time frame.
For the Final Word
If you want to maximise your brand’s or your client’s Facebook performance, you need to keep a close eye on the metrics that matter most. Follow the above recommendations to avoid wasting time on meaningless vanity metrics and instead monitor the KPIs that will help you achieve your marketing and business goals.