Agorapulse allows you to publish to your Facebook Group no matter how large or small it currently is. You’ll be able to manage your groups with greater forethought and precision.
Pros of a Facebook Business Group
Let’s review the advantages of Agorapulse’s Facebook Group posting features before we dive in.
The capacity to constrain to particular groups
Private Groups on Facebook have restricted access, unlike public Pages. This means that all new members need to be approved by the admins. In this way, they are perfect for inclusion in a subscription or membership plan. Such as a fitness centre, dietitian, or affiliate marketing system.
This elevates the package to the VIP level, giving members direct access to the company’s contacts. Likewise, you’ll be able to kick out any deadbeats who haven’t paid their dues.
Learn the Truth
The members of a Facebook group are more likely to be open and honest with one another in this setting. They’ll bounce ideas off of one another and share their gripes and successes.
The primary reason for this is that your Facebook friends will not see what you write in a private Facebook Group. In contrast to a Page, where feedback can be viewed by anyone, this is private.
If you’re in the medical or financial industries, for example, you’ll get more candid feedback in a closed forum than you would in a public one.
In Matt Navarra’s fantastic Social Media Geekout Group, I frequently post questions. Social media experts from all over the world have gathered here to share knowledge, ask and answer questions, and generally help one another out. Rather than asking these questions in front of the whole class, I think it would be best to do so in a small, closed-door setting.
Numerous devoted followers exist for you.
A band or musician’s most devoted followers are their other fans. This is a tremendous success for the company. You can interact with possible brands advocates, business partners, and affiliates by asking them questions and sending them freebies.
Alternatively, you can appoint the most senior or most knowledgeable members as Group admins.
Boost organic exposure
Facebook gives more weight to posts which receive lots of likes and comments. This refers to material that generates positive feedback from readers. This is bad news for Facebook Pages with low engagement, but great news for active Groups. A busy Group means more people will see your posts in their news feeds, and more people will find your Group when they do a search.
Learn How to Make the Most of Agorapulse’s Group Features
Now that your Facebook group is integrated into your dashboard, let’s take a quick tour to learn more about the features available to you.
Start by feeling at home in your Group’s Agorapulse space. By dragging the tabs into a new order, you can rearrange them to better suit your needs. It’s just my personal preference, but I like to keep all of a client’s profiles in one big “batch.”
How Does Agorapulse’s Group Scheduling Work?
Let’s take a look at some methods and suggestions for planning your Group’s schedule.
1. Start by organising your content into folders and queues.
In a group setting, queue categories work wonderfully. They can be used to establish regular posting schedules, such as theme days, that members can count on. Your schedule is clearly displayed and accessible at all times.
It’s possible that you’re missing out on opportunities on social media if you aren’t making use of content queue categories for your tweets, Instagram photos, and LinkedIn updates.
“Queue categories” or “category queues” are publishing categories in Agorapulse. This is how to use them in a Group setting.
Make up a label for the queue type. This could be something like “marketing advice,” “animated videos,” or “digital outlooks,” depending on your niche and the type of content you share. Select Publishing Lists from the sidebar, and then Queued from the submenu that appears.
2. Use evergreen content that is relevant to your membership base and republish it.
If you’re in charge of a group, keep in mind that there will always be new members who haven’t seen the previous material. One way to make sure everyone in your Group has seen your great content is to republish evergreen content that is relevant to them.
3. Third, maintain lively conversation in your Facebook group.
Being a group admin means constantly posting new content to keep members interested. Some communities can get by just fine on their own. What I mean by that is that everyone is nice to each other, posts frequently, and helps out when asked.
Furthermore, you have the option of providing select users with administrative privileges. But if you play a significant role in the group, you should prepare material to maintain interest among its members.
Last but not least
Having a content calendar and scheduling tool at your disposal makes managing a single or multiple Facebook Groups a breeze. Agorapulse is a social media management platform that allows you to centralise your teams access to all of your pages, profiles, and groups in one convenient location.
Do your own social media management more efficiently right now! You can try out Agorapulse, a social media management tool that can help you plan, monitor, and evaluate your campaigns, for free.